Fees
Full fee: £55
Concession fee: £0
What is this course about?
This L1 qualification develops writing and social media marketing skills through strengthening creative, content and promotional writing skills needed on a digital platform. The course includes learning about principles and features of written content and selecting impactful photos. Topics include learning about digital marketing principles, how to use social media to connect with an audience; digital advertising content and adverts; selecting impactful digital images. The course draws on a variety of stimuli, including drawing from leaners’ own experiences, to reinforce learning and skills development.
Any previous experience/qualifications you need to do the course
Learners will be expected to have a good level of English written and spoken skills.
Learners must have basic digital skills to be able to complete and upload work.
Learners must make time outside of the course to complete homework tasks.
What you need to bring with you
Learners must have a laptop or tablet with a working camera to access Google Classroom and reliable wifi.
Who is the course for?
Those wishing to improve their knowledge and understanding of social media marketing and writing skills; those who may be planning to launch their own business or product such as freelancers or self-employed individuals; those developing skills in a marketing role that want to start writing content and plan to market a product on social media.
The next steps....
During this course we will talk to you about your next steps which could include attending other courses or workshops such as
Completing a L2 Award in Digital Marketing, complete a shorter course in content writing or an employability or self-employment course to develop a personal pathway to employment.
Please click here to see the full range of courses we offer.
We have programmes that can support you with your next steps in skills and employment. For further information please see our information, advice and guidance page
How you will be assessed
This is a portfolio-based course where learners build up a folder of evidence to demonstrate their knowledge and understanding to pass the qualification. Assessments vary from week to week but include written answers, questions and answers, quizzes and self-reflection.
How much studying will I need to do outside the lesson?
Homework tasks will be set every week, so learners should set aside on average 1-2 hours depending on the task, to complete it.