Introduction to Digital Marketing

What is this course about?

Curious about how businesses attract customers online?

This Introduction to Digital Marketing course is designed for complete beginners who want to understand how digital marketing really works in today’s world. Over five interactive weeks, you’ll explore the key tools and techniques used to promote products, services and ideas online.

You’ll learn how businesses use search engines, social media, email, content and online advertising to reach the right audience at the right time. Along the way, you’ll look at real examples, try out practical activities, and build the confidence to start planning your own digital marketing ideas.

By the end of the course, you’ll understand the customer journey, know how to create engaging content, and be able to measure whether a campaign is successful.

Any previous experience/qualifications you need to do the course

No prior experience in digital marketing is required.

Basic computer skills: Familiarity with using the internet and basic software applications.

What you need to bring with you

Access to a computer and internet: Participants will need a computer with internet access to complete assignments and participate in online activities.

Who is the course for?

This course is ideal for:

• Beginners with little or no experience of digital marketing
• Small business owners or sole traders wanting to promote their business online
• Learners considering a career in marketing, business or digital roles
• Anyone who wants to better understand how online marketing works in everyday life

No previous marketing knowledge is needed.

By the end of the course, you will be able to:

• Understand the main digital marketing channels and how they are used
• Set simple marketing objectives
• Identify and understand your target audience
• Create engaging content for different platforms
• Explore the basics of SEO, social media, email and paid advertising
• Measure and evaluate the success of digital marketing activity

The next steps....

During this course we will talk to you about your next steps which could include attending other courses/workshops in our digital suite

Please click here to see the full range of courses we offer.

We have programmes that can support you with your next steps in skills and employment. For further information please see our information, advice and guidance page.

How you will be assessed

Learning is interactive and practical, with:

• Tutor-led explanations
• Group discussions and activities
• Real-world examples and case studies
• Hands-on tasks to apply what you’ve learned

How much studying will I need to do outside the lesson?

Most learning takes place during the sessions.
Optional time may be spent preparing your final project, depending on how much detail you choose to include.